I believe that attending industry events is a good thing. It means you're serious about being a part of this industry. I go to shows for the networking value. I don't expect to sell anything at the show itself. But IMHO there's too many damn shows and 1 or 2 a year is all I can justify, so I'm going to pick the ones I think have the best value for my business. I'm sure I'm not saying anything that 90% of you aren't already thinking, though.