(1) agressive one button upsell. Trial only allows access to limited content.
A one click allows full access. One click results in full membership.
Avoids the 'free riders'. No idea about gay numbers but in the mass straight market 50-60% trial cancels within hours.
Not allowed with ccbill if I am informed correctly.

(2) Cascade billing, not seen with the rev share programs and haven't see a lot of that with the gay programs.

(3) Triple cascade and geo targetting EURO countries to euro creditcard processors (ecommercegate.com / epoch.com europe).

(4) Email marketing, value 47 cnts per in the straight market, no idea about values in gay market, I assume higher. Ratio: 45 visitors results in one email

(5a) One very smart trick which I can't disclose, adds 4% and very clean user experience.
(5b) 2nd very smart trick which ads approx. 8% revenue on cancelled members.

(6) More agressive geo targetting, something not seen a lot on gay sites.
E.g. I can hit almost any gay site from Panama but can only hit half on straight.

(7) You should read klixxx more .. ads x% to your bottom line.

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