Yes - that's the big take away from that notice - abandoning the membership model. That indicates to me that in order to pay movie studios competitively, they couldn't afford to keep things the same. That's very interesting.
That also completely destroys the way I have always organized my marketing between maleflixxx, naked sword and aebn. I'm now going to have to reassess these products and figure out the best way to sell them in this New World Order.
Plus - for the sake of discussion, let me inject a "Contrarian" note here:
Is it possible that VOD providers will face tougher times in the near future? Because increasingly I see that Naked Sword and others are having to compete with the actual studios whose movies they are selling. One example - Naked Sword declares their sweetheart deals to provide Falcon and Mustang movies. However, for months I have been linking potential viewers directly to Falcon's website, which I think more powerfully sells the movie via video on demand.
Now most other studios do not have the rich amount of extra complimentary content on their membership site, combined with the powerful Falcon brand - so other studios can't really trump their VOD provider..... yet. But two or three years from now - possibly.
(I pulled all my SX Video links from aebn to their new paysite a few months ago for the same reason)
Now I have seen NakedSword started addressing this competition by establishing with itself an "online sense of place." You know - with Naked Sword you were a member, so you were in the club. And if you were bored, you could go see Tim and Roma and the gang.... see what's humming on their blog, etc. AEBN has absolutely no sense of place. So I would suggest that confronting that is what may carry these companies successfully into the future.
Maleflixx also has their work cut out for them.:innocent:
Steve





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