4 layers -

layer 1 is your image - make the adjustments like b&w
Layer 2 - I painted brown over the image to get a darker cloth - set effect as soft light
Layer 3 - Yellow over area I'm looking to pop - Set effect as Darken
Layer 4 - Copy layer 3 onto a new layer - set effect as Overlay


You can play around with the adjustments to make it brighter or another color but this is the basic how to