We'll be working on our SEO, making sure it's all tickety boo as one of our upcoming projects, but for now, we're relying on type in traffic based on our names/sites being "out there" since 1996.
We also own gaylinks.com, and use that to geneate as much traffic to our own sites as we can.

We do very well with the affiliate traffic we get (could always use a little more, of course...), but the majority of our sign ups come from "type in" traffic.

D.