I've been saying for years that someone needed to do this, but I'm not so sure about charging only $15. I guess it depends on where the content comes from though. Legit made-for-DVD material offered through this should be worth just as much as a physical DVD to consumers. The upside being they get it right away and it's 100% private... probably the two main reasons someone wouldn't buy a physical DVD.

There is however one obstacle to this. Not all new computers come with an ISO burner (maybe none of them do, I don't know). Sonic Record Now (Roxio) may be on the system for disc burning, but they require an upgrade to burn ISO's.

There are some very simple to use freeware ISO burners, but a custom solution would be much better. You buy the DVD on the website, get a PIN number, download and install software, enter PIN into the program and the program downloads the ISO file and then burns it all on it's own. This would totally remove the technical stuff.

DVD studios should have been doing this years ago instead of letting made-for-internet porn chip away at their market share.