Quote Originally Posted by gaybucks_chip View Post
Boyfunk used to (2003) have a $7.95/5 day trial. It was responsible for the majority of our sales. On advice of several friends in the community, we took a deep breath, raised the join price from $14.95 to $19.95, and dropped the trial.

The results were that actual joins dropped, but income increased, and actual overall membership increased, because the people willing to pay $19.95 to try the site found they liked it and retained.

In other words, I think we got a more qualified buyer spending $20 who stayed longer.

We've monkeyed with a bunch of things since and are still experimenting, but it still amazes me how much removing the $8 trial actually grew our income.
Still I wonder if I am not selling myself short with out some real attempts to make 3 day 1.99 trials work. I do not have allot of exclusive content and that does worry me, but I have overcome bigger problems than that. Not even sure I need exclusive content to begin laying the ground work for PPS.

Its not like I want to start doing this tomorrow, but I bet I might try some 1.99 trials early this spring, might even add some upsells (I really do not have ANY) not to many but that might help this configuration work better.