I'll tell you.. wether you like it or not, videos like that have beena HUGE boost to the Fratmen Brand.

Most of the studios just don't have the capability to shoot behind-the-scenes shorts like that, and we've found that those can be a huge boost to traffic and sales and membership.

So far, that's the only presence that Thom as on the internet anywhere, but we've already had a couple of phone calls of people asking for his DVD just based on the strength of that clip.

When we went down to Australia last November to shoot "Fratmen Alumni Weekend 5: Australia", I had the camera going for pretty much the whole time and was able to get enough good footage to put together a feature-length behind-the-scenes documentary called "Fratmen: Going Down" which not only gave us a second DVD of material (therefore a nice boost to revenue) but we used it as a weekly update.

viral marketing is the new Black.