there always seem to be so many misconceptions about the "donating to charitable cause" hook when selling goods - most companies state that they are "giving a portion of their earnings" or "all of the earnings in one day of sales" - problem is that we never really know what the percentage is or what a "real" day's earnings are

in short, its a hook, using a cause such as AIDS to sell merchandise - unfortunately, we don't know where the funds will really end up and who will be managing the funds in the end

chances have it that the intended beneficiaries will not receive the necessary funds

HOWEVER - this does shed light on the pandemic that faces Africa - and if you consider the economic impact the AIDS crisis is having on the world, you will soon start to realize the necessity of education and treatment alternatives

AIDS may now be today's "charity du jour" - let's try to make it history - after all, AIDS is now preventable