no, it isn't. and if they did so, i'd STRONGLY STRONGLY recommend they hire a consultant who they research the hell out of first to manage the project and do some mentoring so after the site was up, they know why certain things were done - probably the opposite of what they would do on their own.

i have watched people who felt they understood porn and the industry well enough to a start paysite or before they were ready. i've seen many spend over $25,000, a bunch spend over $50,000 and a couple spend over $100,000 before they admitted they were failing and didn't have the experience and the knowledge to pull their sites together. i worked for these people as a consultant and it was amazing but often EVERYTHING they were doing was wrong. man, could i tell you stories!