i doubt the name of the site is all that important. some of the biggest link lists and tgps around don't use the words porn, sex or any keywords. persiankitty, thehun, al4a and shemp come to mind - not a keyword anywhere, yet these are some of the most successful sites around.

just update very regularly and you'll develop your own bookmarkers. beside paysite listings, add daily updates of free and avs sites or a daily site review or 2 and you'll get regular returnees.