There are a couple of companies in the US that use them, I think they're computer publications or business publications... except they are more obtrusive than the one you showed. I am annoyed by them because they cover up the story I'm trying to read and I then have to waste time trying to figure out how to close the damn thing.

The one on the page you pointed to is a lot more "polite" (and probably less effective than the obnoxious ones used in the US)