I think everyone's here to do business. I think there's a happy medium between the far extreme of someone putting up a picture of a model and a bunch of webmasters posting, "I'd tap that!" and press releases for the sake of press releases.
I think the best posts are ones in which you can learn from the experience of others, or involving cats. You want to mobilize a bunch of webmasters, you bring up their pets and they're there.