There is one word for this Lee, ignorance. There are plenty of studios out there thank have not gone online because of the reasons you mentioned, just look at how Hollywood is reacting to the iTunes music store.

For me, this was the reverse process, I started out as a webmaster, buying content then moved on to making my own content for websites and then started producing my own line of DVDs. Our business plan has always included a combination of DVD publishing and Pay site operation, making the most out of every dollar.

I guess big studios would do great in cyberspace, especially since they are a known brand it would be less difficult to convince the user to buy the product/access.

My views:

- The more users who share my content for non commercial purposes and distribute it all over the place, the better. why? free advertisement and brand recognition and it results in amazing type in traffic without me having to bother getting it on all the torrents etc. However if a webmaster does it i see $$ in my eyes and DMCA'em right away.

- watermarking? of course, but it has to be minimal and on videos only, preferable in the lower right (or upper left if there are subtitles in the video) with no more than 30% opacity. Text only.

- Giving free content to affiliates? If I didn't I would be shooting myself in the foot I guess Affiliates are the prescious gems of every website, I do everything to keep them happy, including selling my grandmother :hippy: