Mandatory filters are always a double-edged sword, and can lead to ghettoizing the industry. Voluntary lableing/filtering is another story altogether. Personally, I have no problem with using the child-proofing filters/labels that are available, but there are those in the industry who resist. While it's their cross to bear, the sad part is that those who don't voluntarily label/filter for whatever reasons (my inclination is to believe it's greed that motivates them not to) make the rest of us who DO use the existing labels/filters look bad by making the industry as a whole look bad.

Various organizations can come up with as many different filtering techniques as possible, but until everyone in our business uses them voluntarily they will not effectively protect the eyes and minds of the children they are designed to protect. And because of that, I believe that the "family-oriented" organizations will still try to push us into some sort of ghetto.

Perhaps our industry should put an emphasis on self-policing and try to encourage those who would intentionally mis-label their content to join the fray, using as much positive reinforcement as we possibly can.