It's pretty cool to see that getting press. We (eXtremeRestraints.com) are the official lube sponsor for the event. We just shipped them a case of Wet Platinum. We consider the lube sponsorship to be pretty important. If you have a lube failure I don't see how the event could go on. You'd probably have multiple porn stars going up in flames. I talked with Kyle about the event, and the logistics are fascinating.
They're pulling the 1001 guys from their fanbase. I've seen different sets of rules in different places, but any guys going without a condom are going to need a blood test less than two weeks old. As I understand it they're going to be shooting for over 24 hours. That is one incredible test of endurance. They'll even have an official lube guy, lubing guys up before they go in.
It's a pretty insane event.