A quick look at the grand prize:

1) 12 months dedicated hosting service plus 100MPS bandwith from our good friends at National Net and ChiliHost - $78,000 value.
2) 3 Months GWW Button Space ($1950 Value).
3) 50 sets of content from Rainbow Content ($800 Value).
4) BestBuy gift certificate from our good friends at ARS - $250 value.
5) Amazon.com gift certificate from our good friends at SexBankRoll - $100 value.
6) iPod shuffle from our good friends at PussyCash - $80 value.
7) Bose iPod SoundDock from our good friends at MaleFlixxx - $300 value.
8) 1 yrs Visa processing fee from our good friends at CCBill - $750 value.
9) 10 new domain name registrations from Global 2000 Hosting - $80 value.

I think it's a complete site in a box - From hosting, processing, content, banner ads - then the music player and gift certificates to buy music for it so you have something to do while you build the site.

So I don't think there is one thing that stands out as to the whole of the package is a really great start for something new.