I think it is all relative. The big programs usually have lots of employees and a lot of expenses. Whereas the smaller sites can be as small as one-man operations and be run on-the-cheap.

I think in the gay segment of the market (not including big straight programs with gay sites, ie. Topbucks) you have the mega programs/sites like Pridebucks, Gunzblazing, CF, RB, FM, Intense Cash, etc. My guess is that they do 100+ SU's & Rebills per day... and in some cases... much much more.

Then you would have the middle tier... not going to name names here in fear of offending someone who may actually be in the top tier. But these would be the more successful single-site programs, under-marketed multi-site programs, popular niche sites, formerly popular sites (dwindling new sales but lots of rebills) or newer programs with a lot of marketing power. My guess is that they are doing 50-100 SU's/rebills per day.

And anything less than 50 SU's/rebills per day, I would consider a small site/program. These would probably include owner-operated sites (1 or 2 people running everything), new sites with great potential, older sites that have few or no affilites and very little marketing, and what I call 'labors of love' sites... micro-niched sites without broad appeal to the masses of consumers.



DISCALIMER: The above is based on nothing but my wild hunches. I may be completely off the mark.



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