I personally think that content sharing is going to happen no matter what, we have groomed the surfer in to thinking they can get as much porn as they want for free over the last 10 years to the point where they have a sense of entitlement that what they are doing ISNT wrong, which we have seen time and time again over the past week based on some of the sites we've seen posted and the responses seen by those stealing the content.

Until we [as an industry] start limiting the flow of free content that surfers have access to, filesharing is going to be a major problem that each and every one of us is going to have to adapt to and find a way to profit from.

There are also methods of making filesharing harder, in the sense that if the surfer cant physically download the content they want easily, they may well abandon all attempts at stealing it, streaming content instead of allowing it to be downloaded, disabling context menus in HTML, hiding the source of true images by placing transparent overlays above them, etc.

The biggest thing we have to do as an industry is work out how we can start to profit from these types of site, rather than continue fighting the good fight in getting our content removed from them.

As we have seen over the last few days on GWW, content gets taken down, then 24 hours+ later, it re-emerges again as if nothing was wrong, its a constant sturggle between defending our copyrights, wasting time fighting the content theives and losing revenue because of content theft, yet the battle would be won if we could between oursleves, figure out a way to actually take these image theives and profit from them, and the people who support them, something that as of yet, a lot of people in the adult industry dont understand to be a solid, long-term business goal.

Regards,

Lee