Meh.

For Fratmen, the focus has been On-line content for a few years.

Fratmen.TV has the entire Fratmen catalogue available for members and Fratpad has 16 hours of new content per day. We've been porting out our content to the Hard Gay Feeds Fratmen Plug-in and streaming our content to AEBN and MaleFlixxx for a while.

We're about to have our stuff on digital cable, too.

DVD sales aren't "dead" by any means. If your content is good, it WILL find a home and an audience. We still have members of Fratmen.TV who will buy their favorite movies on DVD to get the DVD extras and we still have lots of customers who buy every single DVD title we release.

We look at DVD as the icing on the cake but it's very thick, rich icing.. any companies who are just shrugging off DVD sales are getting WAY ahead of themselves.