Sorry, Lee, love ya, but I'm not going to give away our long term business strategy! <G>

What's going on in the VOD market is no different then what happened back in the days of VHS/DVD exclusive distribution deals. Most content producers are really only good at making content, they are not necessarily the best at selling it. For a lot of producers partnering with someone that will take over the sales and distribution aspects makes a lot of sense.

But, if you make an exclusive deal with the wrong partner you're fucked! You still end up having to fight for attention and promotion with the other exclusive brands within the same distribution chain. Distributors focus their attention on what makes them money. If your content is making them money then you get their attention. The moment you put out a bad title and your sales drop, they are onto someone elses product that is selling.

The one bit of advise I would give anyone considering an exclusive distribution deal is....do not give an exclusive unless you get guaranteed payouts. If the distributor has a minimum monthly payment to make then they are guaranteed to push your product. If they are not willing to guarantee minimum monthly payments, then they do not deserve an exclusive on your content.