Quote Originally Posted by Squirt View Post
Jupiter Research, another market research firm, says the growth rate has peaked. It projects that overall online sales growth will slow to 9 percent a year by the end of the decade from as much as 25 percent in 2004.
IMHO the reason for the growth slowdown is because everyone now owns at least one PC in their home, back in 2004 online shopping was still in its infancy so of course there was a lot of growth to be seen.

Yes, online sales have peaked, because it is no longer 'new' and very few 'new' people are connecting to the web as first-timers, most kids are now growing up with PCs at home, that their dads, mothers, etc use.

I guess the same was true with Apple and their iPods, when the first launched, hardly anyone owned one, now it seems pretty much everyone has an iPod, sales of new iPods have peaked, because almost everyone has one.

In a room full of 100 people, 90 of them already use something, such as an iPod, your chances of selling above a 10% peak is 90% impossible, once you have hit that 10% growth rate, you aint gonna be selling any more

Regards,

Lee