I understand the use of words lad and twink instead of boy in a domain name. Not meaning to slightly change the topic but when I attempt writing SEO friendly reviews, I avoid the word boy and use young men instead."

With one site of mine, I am experimenting with http://Quantcast.com - I will allow it to read data for 90 days and see how realistic its visitor count is as compared to mine during that period.

Has only been recording real data a week. (45%) are in the U.S. The site is popular among a skewing older, largely male, mostly Caucasian, HH income up to $60k, more educated audience.