This topic comes up all the time and it always has the same answer.

Its to ensure that the database remains current, up to date and that spambots arent left festering taking up system resources.

Every business needs to clean house once in a while, by sending that email out to people who havent logged in to GWW in 30 days and removing their account after 60 days, it ensures that the database is as tidy as possible.

Theres nothing more to it than that im afraid, its just to make my job a lot easier each week with the bulletin by pruning deliquent accounts

Regards,

Lee