Quote Originally Posted by gaystoryman View Post
So basically you are saying, that putting a 'face' to a paysite is not of any benefit? Interesting when you look at many trigger words where it is one on one, which is why I would also assume that putting a 'face' to the site would help encourage sign ups from outside, plus retention. I also think it would lead to more trust, to encourage upsells.

Maybe I just went to the wrong business school... ' :kickcan:
Putting a 'face' on a site isnt the same as 'personalization' though.

Giving the user a 'personal' experience means they get to do much more than just join and view porn, they get to inter-act, say what they want in the site, chat with the models, chat with other members, define layouts, upload their own pics, etc, etc.

All of that, apart from the potential to land the site owner in a lot of legal trouble by allowing the member to have access to YouTube/MySpace type features, is actually cutting the site owners revenue potential down, why offer the surfer personalization within the paysite when for the price of another membership, they can join a live cam network and make you some more $$$ in the process via the upsell?

Putting a 'face' on a site, in the sense of what you are talking about it basic branding, making your site stand out over the countless others and giving it a 'face' isnt the only method of doing that, and it certainly isnt the most cost effective way of branding a site.

Most of the time, the people who tell you that surfers 'want' personalization inside a paysites members area:

1) Dont own paysites.
2) Say it because it sounds good.
3) Wouldnt do it themselves if they did own a paysite.
4) Dont have a clue what 'surfers' actually want.

Regards,

Lee