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Drag is when a man wears everything a lesbian won't.
I have to agree! It certainly is a wonderful way to get your name out there to increase your branding and name recognition, but I would not count on seeing any kind of immediate ROI, as far as new member sign ups.
However with continued actions to increase your branding and name recognition, you'll start to see it pay off over time.
If this is something you can budget, knowing full well that it most likely will not show an immediate return, then I say go for it!
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