Now the discussion of how the adult video sales market is shifting from VHS to DVD to VOD is impacting the revenue of studios, needs to focus on how this change in revenue affects the dollar value of scenes produced and/or purchased.

The points made above about stunning video are not the big deal in VOD that they were in DVD or even VHS. When the picture is reduced to 320x240 (or less), and the frame rate reduced to 15fps (or less), the value of scenery, set decoration, and other "small" details are no longer of value.

While the Titans of the world can make a $50,000 DVD production, and recoup their costs and earn overhead costs by selling 2,000 - 4,000 copies at $25 wholesale to a network of retail stores, and $50 for store rental and to an e-mail list of devoted buyers, Indie studios with no sales and marketing infrastructure that rely on a handful of VOD partners, will earn pennies on the dollar in comparison for their efforts.

Now that begs the question to content producers here: if sales are moving to VOD, the prices for scenes needs to move as well.

Two military Twinks for 30 minutes @ 25% of $.08/minute does not equal $1200, in the same world that used to exist for $20 DVDs, especially when the average attention span of a VOD viewer is 2 minutes to 3 minutes max.

At the same time that you want us to buy your highly produced, decorated, costumed, located and edited 30 minute package, others are uploading their home videos to XTube - and getting watched for their grainyness, grittyness, and realness.

Its a new world, afterall.

And, how does one control "North American Rights" when a scene is put up on AEBN, Hot Movies or XTUbe?