Hi there!
It's hard to create an image of the "typical german man", you won't find that.
What I can say is that germans mostly have a closer look at what you're going to sell them and that they compare before buying! So give them a good quality site (maybe multipass) which has a lot to offer at a fair price, tell them about it and don't try to overpromote it with slogans from a US TV shopping show, we don't like that shit
Try to be fair, informative and honest and make clear that the site/product is really worth its money!
And attis pointed out some good things!






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