You can probably break the lifetime freeloaders down into two or three groups. These surfers are likely a next to impossible sale.

- The guy who is concerned over security. Maybe he is worried that the credit card statement will be too revealing. Could be the threat of identity theft from his assumption that a "sleazy porn company" will have his full CC details. May also be a fear over hidden charges. Just an overall bad feeling that something could go wrong with this transaction.

- The guy who will seek out free porn, and is perfectly content with whatever he can find. For him, no members area is impressive enough to consider buying into. Lackluster TGP galleries and 15 second clips get him off. This is the same guy who even ten years ago wasn't buying.

I'm inclined to think there may also be a third group. That would be the people who refuse to pay for anything sexual. Just as they won't ever hire an escort, they may feel as though paying for porn would diminish that experience also. They might not think of it that way. It would be more like, "I'm not paying to jerk off."


I don't think stolen content site surfers should be grouped into this. If they aren't one of the three above, then they can certainly be sold on something regardless of what is available to them for free.