you know right now I'm working on a documentary about Fratpad and it's early days and we talk about this exactly, how in the first few days of Fratpad, virtually all of the people in the chat room were just members of Fratmen.TV and we were scared that we were going to cannibalize our own membership and not bring in a new audience.

We took a rather odd step of not advertising to our own members for for first couple months and just went after new members (which is hard when you have no affiliate program and you're used to having a HUGE database of customers to whom you regularly advertize... ones who have proven that they're willing to open up their wallets and buy what you're selling).

the reason we did this was to see if we could find a totally new audience or if what we had was really just going to appeal to our existing customer base.