i'm guessing the concept was based on something like stolen "home movies" ( can you say p*mela anderson? , betcha can ) where surfers are convinced to believe they are seeing something which was not meant to be public. ( interpreted: i could be forced to join a site which had a "home movie" involving k*anu reeves in some sex act , but as mentioned i would have to be forced.
I think it's a good marketing idea! , maybe not the best choice of word. ( stolen ) , as for surfers they will probably see that it is amatuer home movies which are "hotter" than most studio productions these days.

sincerely ~ ..." are you spit? , or polish? "... :french: