I feel that HD doesn't matter.

I shoot with a fairly new SONY HDV camera... HD anamorphic widescreen.

I luv the camera, I shoot HD, but I import the SD version of the video, and I produce SD DVDs. (The HD tapes are in storage).

I would imagine most consumers are still at the widescreen stage of the evolution of video, and SD vs HD is not much concern.

I enjoy watching TV in HD, but not sure we small adult production companies can put enough resources into the workflow to really make a difference. it seems that modern HD programs on TV is more about the color enhancing and visual effects than what the camera itself captured on set.


On the other hand... our VOD providers (and I have polled the top 5 - that I work with) are definitely NTSC SD, 640x480... they really aren't even 720x480, they are 1960s color TV NTSC 640x480.

I had so cornfused them (and you know who the top 5 are) with my anamorphic 16:9 widescreen DVDs, that I now make a 4:3 640x480 version just for VOD.