Let's try the TV commercial technique that they do so well with the $159 bottle of diet pills ...

At $30 a piece, this is not for the casual scribbler. But if you appreciate a fine piece of craftsmanship, a state-of-the-art writing device that functions like no ordinary pen. That stands out among the rest, and if you think you deserve only the best, then Premiere Pen is for you.

If you hardly write at all, you don't need this pen. Any run-of-the-mill cheapie will do.

If you don't mind smudges and ink stopping all the time, you won't want this pen.

But if you're someone who doesn't follow the crowd, and to whom effective communications is a mainstay of your everyday business and personal life ...

If you want your signature to be crisp, sharp, authorative, just like you, then the Premiere Pen is the only writing implement you should own.

Top CEOs and business magnates, including Paul Allen of Microsoft, Lee Windsor of GA Media and others all use the Premiere Pen. So does ...

(Mind you, you send a ton of freebies out to these people, then lose the photogs when a few of them use it in public.)