Should I focus my advertising on the east coast, or west coast?

[abostonboy]

I want to buy advertising to promote a small bear personals site and my ad budget is so tiny.
I was wondering should I focus my advertising on east coast, like NY, Boston, etc, or focus on California?

Which area would spread the word faster?

Any opinions on this?

hit nyc. I can hook you up with the guys at the eagle, great leather/daddy site.