I am going to say something here.

For the past 3 years, we have subscribed into their holiday email newsletter. They claim it's sent out 1 time per week for the term of 4 weeks. Every consecutive year, we have done this.
Have we received any sale from this at all? No. Not one. We have even offered to GIVE stuff away 50% off discount coupons, 50% off memberships at $9.95 a month, etc.

So this year we decided to check up on them. I installed traffic facts onto the server. This will tell you anywhere you get hits.
This year we had them link to something like SebastiansStudios.net/cybersocket/ (I think this is it).

And only ONE hit.

Secondly, we have consistently advertised in the publication, online, and even have them as an affiliate.
Advertising with them online and in print has NOT been very successful at all, even generating a loss.

Monday, we are actually looking at ending our advertising with them. It's useless!
NOW even though I say it's useless... it could be good for someone else, just not for our needs or methods of advertising with them.

We advertise in 7 other print magazines. Our traffic flow is absolutely beautiful but frankly nothing from Cybersocket.