Yeah, you're right in the sense that they're newer, so yes, fewer people will have their membership already. As far as the "totally free" part, well, as we all know "free" is a pretty broad term that's thrown around in this industry. Sure, maybe SexKey is free, but whatever's in the fine print, ain't.

I just checked them out and another way you may benefit is that I've heard that a lot of straight guys are more likely to use a service like SexKey to check out gay sites because that way, if the membership is discovered by a friend or family member, there's no explaining to do – it just looks like a membership to a straight porn site.

Cheers
Dzinerbear