I've said this many times in the past but it's been a while, so here from your resident kinkster and sex freak is my opinion on this subject.

If you are going to do anything regarding fetishes, know your subject well. A site for wet guys with just photos of wet guys might do well, but if you really want a high retention you find out everything you can about the fetish and work with it. This is a specific type of marketing. I've never seen an entire site work the way Bound Gods does. A lot of leather video companies and websites try to target the curiosity the average gay man has about leather, so the scenes are usually not involved. The people at Kink.com know their stuff. And they got the right people to work with for their gay site. There's a psychology behind bdsm. It's not all clothing and flash. If you build a site about wet guys find out if there's a certain type of wet guy most of your members like. Have a place for them to chat with each other about their interest in wet guys. Research Yahoo groups or other social networking sites geared for wet guys to see what kind of discussions are going on. Get some talented writers to have some erotica about wet guys, making sure to write about the things the wet guy fetishist gets turned on by.

Basically, if you're going to target a small group of people, you need to court them. You need to please them and make them happy and they'll stick around forever. But give them a shoddy bit of fluff that has some almost general photos that barely touch on their fetish and they'll poke around a bit then leave in frustration.

This rant has been provided as my personal opinion speaking as someone who works for an adult company and someone who searches for the rare websites that I myself might enjoy. I'm looking at things from both sides of the coin. But keep in mind this is my own opinion and nothing more. Thank you. :coffee: