How Important Is The Affiliate Program Design To You?

[Bill]

Does a badly designed/layed out affiliate site turn you off from joining a sponsor program?

Not really - as long as I have any reason to believe the functions I want are there.

First thing I study are the tours of the sites I'll be trying to sell. Thats the most important consideration. That is what makes me join or not.

I've often joined a sponsor to get a look at their creatives and promo mateial and been dissapointed tho - and that can turn me off from putting in the time effort and risk of adding them to my rotations and testing them against my proven performers.

I'd say the critical moment for a sponsor is that period after I join, when I'm about to spend a hour or three assembling all I need to promote. If that doesn't go well, I'm likely to just give up on the sponsor at that moment, until some new impetus or information, or a slow work day when I want to try something different, arises.