Actually, we would and do regularly.... We just dont think of them as up or cross sells.
There is a reason why restaurants give you breadsticks with your appetizers and entrees.... It makes them more money on drink sales because it makes the consumer want more to drink.
Go to a Ruths Chris Steakhouse, if you just ordered 'steak' you would be given a side of something, or at least asked what sides you wanted with it.
Likewise if a meal comes with a choice of salad or soup and you order a Caesar salad, you get charged a couple of bucks extra in most places for asking for the Caesar where as a house salad comes at no additional cost.
Every time you eat at a restaurant you are asked if you want dessert after you finish your entree, this is a cross-sell, it just happens that its an unchecked cross-sell
Delivery charges also, often when you order something online you get hit with a delivery charge, this is a cross-sell/up-sell just as if you ordered a Snuggie, you get charged extra for shipping and handling.
As i mentioned earlier in this thread, cross and up-sells have been abused by many in the industry but that does not make them automatically 'bad' it makes the people abusing them 'bad'.
Regards,
Lee






Reply With Quote
Bookmarks