PCs = Ford Escort, Mac = BMW. Everyone knows and understands that, that has owned a Mac or Apple product. It's all about quality and style, you can have both.

Just like the iPhone, Apple got it right from the start. BlackBerry has been around for 12 years and the iPhone knocked it out of the universe and every cell phone company now is still trying to make an "iPhone killa" and can't even come close, other than try copying it.

Motorola has been making phones since the early 90's, and here comes Apple, never made a phone before and blows every single phone company and phone out of the water. Apple is the best. Those that own an Apple product understand that, clearly.