Cybersocket - Please Remove GWW From Your Nomination List

[Lee]

Essentially it is a publication which is given away at no cost. One can only assume that the publishers know the value of their own publication.

LOL how true, especially as the rest of us know

'You get what you pay for'

Regards,

Lee

[basschick]

there are a bunch of cybersockets around the corner from the flowering tree. whenever we walk by, they are a big dusty stack. it makes me wonder what happens to the old ones - do they get picked up and counted as negative against the total or do they stay out there or what?

[Andyr]

Thanks again guys for more explanations in relation to all this.

I did not know that the magazine was a freebie I have ever only seen it for sale at about $10 ish.. I guess that must cover the postage costs and a bit profit from the guys that try to sell it.. Is it distributed freely in the UK out of curiosity ? I live in the sticks and do not go to town or any bars for that matter, the only time that happens is if I am at an awards related event.

So yes overall no wonder the adverts don't work then.

Douglas Richter now that is interesting, That might well explain quite a few things that are happening with AWE atm..but thats another matter entirely under speculation... funny his name should crop up though.

You guys could always try our printed publication though .. Not had any complaints from advertisers that I know of at least, rates are negotiable and many options to suit. We have studios repeat advertising and people buy it, so it must be working for them since we don't have a gay mafia LOL .. the URL is on this forum someplace, I do not want to take the piss and post it again unless Lee say's thats ok.

[hdkbill]

there are a bunch of cybersockets around the corner from the flowering tree. whenever we walk by, they are a big dusty stack. it makes me wonder what happens to the old ones - do they get picked up and counted as negative against the total or do they stay out there or what?

I know the owners of several places in Palm Springs that have them sitting there. Any left overs are simply thrown away when the new ones come in.

Bill

[gaybucks_chip]

When I used to do ad buys in mainstream publications in the natural health sector, we tried a bunch of different publications, including several that were the free magazines that get stuffed into your shopping bag at the health food store.

Our experience was that the better paid-circ publications outpulled the free publications by about 8:1. So, for example, a paid circulation publication that had a circulation of about 50,000 yielded as many responses as a free publication stuffed into grocery bags that had a circulation of about 450,000.

The other thing here is... that 8:1 response was with a free publication that was essentially forced onto people, they found it when they were putting away their groceries. Cybersocket is distributed in the front foyer of bars off in a corner somewhere, and somebody has to actively pick it up. I've always assumed that the readership was people who leaf through it for 30 seconds while waiting for their friend to get out of the bathroom or something. Of course, I'm sure there are a few people who read it cover-to-cover but probably not many.

And I still highly doubt the 70,000 distribution, particularly given Derek's description of his experience.

[hdkbill]

Chip,

I never heard of the 8:1 theory before but it does make sense. As I said, "ya get what ya pay for".

Bill