To me it's one of the 2:
1. A company has quality gay sites with exclusive content
2. A company has shitty gay sites that are used to monetize that "potential" gay traffic they receive from their mostly straight webmasters.
I didn't see any company that targets both gay and straight and has really good gay sites treating them as something accessory. They made investment and need to get profit from their investment and they have to push the sites the right way or they will lose.
As for the companies with cookie cutter gay sites- there is always a reason for that. I'm seeing the following reasons:
1. Quality and exclusive gay content is more expensive than straight - thus launching a quality gay site costs may much more than launching a straight one.
2. Gay traffic is usually more expensive than straight.
3. Gay webmaster segment is smaller than straight. When you launch a site you have to be able to compete with programs targeting gay only. It's a high risk.
4. If you have limited budget, you can't offer good PPS, while most of the gay guys with traffic tend to work on PPS only.
5. If you have 2 segments and one of them is more profitable for you than the other at the moment, you'll be developing the segment which is more profitable and less risky for you.
Gay market is a titbit for every company, but it has a lot of barriers. And companies have to think twice before making a decision about penetration.
It's always up to you what to promote
Bookmarks