Quote Originally Posted by CatmanLA View Post
lots of people don't realize the power in something as seemingly simple as a name.
Agreed and not just a name, a color, a single word, an image.

Marketing is as much about phsycology as it is actually selling a products features and benefits, often this is forgotten because many beleive the most important aspect of any marketing campaign is something that 'looks' good when in reality, looks play very little in an overall marketing campaign, its about how a message is put across, the wording used, etc, etc...

Regards,

Lee