MySpace has been great for us. Not only as a recruiting tool, but it's great for branding and marketing, and a good way to keep in touch with models, since they're constantly changing phone numbers or email addresses. They keep their MySpace accounts, by god! And it's classier than Craigslist.

Having said that, we do "passive" recruiting only. We don't approach people. Rather, we've constructed a really interesting and fun profile that funnels potential models to our website, where they apply formally.

I've had a profile online for a few years. I update it regularly, and I spend a fair amount of time doing so. I think if you do it well, it'll work. But just having a presence there without putting time into it... well, I see some studios who do that and it looks pretty lame.

www.myspace.com/maleimage