Im personally not a big fan of sites that charge something like $29.95 for the initial membership then rebills the consumer at a lower price such as $24.95.

To me, and this is just my own personal opinion, it actually makes the charge stand out on the consumers credit card and i think that plays a lot in the members mind, if they have a regular charge for the same price hitting their card, they arent going to think anything of it, but if they get hit for $29.95, then $24.95, then $20.95, etc, etc (which some sites do) there is no consistency with the credit card statement and as i say, i think that will raise more red flags than having a consistent charge for $29.95.

The other reason i dont like this business model when it comes to charging the member lower price points on rebills, with the exception of initial multi-month memberships renewing to single monthly billing memberships, is that as an affiliate, i am losing out on that $5, if the member has signed up for $29.95, they have already proven they feel the value of your site is $29.95, so they will be happy to rebill at that same price point for as long as they want their membership.... All those lost $5 over the course of a membership equate to a lot of lost revenues, for both the affiliate who sent the initial sale and the program itself.

This is actually also the reason i dislike programs that offer rediculously low priced trials or 'free' memberships, if the surfer joins for $3 that means they attach a low value to your site, if they join for 'free' then they basically think the site they are joining is worthless.

In addition to design, content, marketing expertise, the perceived value of a site in the surfer/members mind must also be taken in to account, by lowering the price points of our paysites, we lower that perceived value in the surfers mind, of course, if we price out sites to high, then the surfer is simply not going to beleive that the site is worth the money based on their previous experiences of joining lower priced membership based websites.

In terms of price points for multi-month memberships, we currently charge members $89.95 for 90 days, then every 30 days after that they get charged $39.95.

I dabbled with cheaper trials and shorter length memberships a year or so back and quite frankly, didnt notice any significant increase or decrease in revenues generated so i hiked the price back up to full monthly or multi-month memberships.

Regards,

Lee