I also find that there are two kinds of companies, those that embrace hard times and look for ways to push and expand through them and those that hunker down and hopefully wait out the storm.

The reasons for hunkering down differ from company to company, but are always underlined by a fear of spending. You need to invest to grow. Test out new ideas, refresh old ideas, stir the pot, actively seek new partnerships, knock on virtual doors and see what people will do with you.

I'm always interested by the reaction I get when I say "sure, no problem". An advertiser asked me if QueerClick would also join the affiliate program... I said "yes, we certainly will". You support us, we will support you - relationships are two-way streets and business on the internet does not function well in isolation.

So get out there. Use free options, use paid options, dust off your SEO manuals and adjust, go hunting for sites who might be interested in your product. Ask the questions, you'll be surprised how often people are willing to open their doors for you.