I respectfully disagree with his article, as more and more companies turn to on demand and streaming media, especially large multi national corporations such as Blockbuster and NetFlix, we're already starting to see a transition away from DVDs, hell with the recent launch of Hulu to, viewers can stream tv programs directly to their laptops or tv sets.

Both Blockbuster and NetFlix have adapted their business model over the last few years moving away from traditional DVD rentals to embrace streaming and download technology and i really do not think it is going to be that much longer before the download to own mindset is firmly planted in to consumers heads when it comes to movies and tv programs as it already has been with music because of stores like Apple where they literally download a media file and own it for life.

Digital media has become the new physical product when it comes to music and it isnt going to be that much longer before digital media becomes the new physical product for DVDs too.

Right now i have a drive connected to our TV with a little over 400 DVDs on it that i burnt over a year ago, each time we want to buy a new movie we'll see if it is available in digital format first to download rather than check it in the stores, if it isnt, only then will we hit somewhere like BestBuy to buy the DVD and when we do buy a DVD it is encoded to digital media almost immediately once we get home and loaded on to the portable drive connected to our TV.

Regards,

Lee