From a sponsor's point of view, traffic and content need to be equally balanced. We have some sites that have excellent conversion and retention ratios, and whose content sells like hotcakes when put to DVD, but we have a hell of a time getting the traffic to exploit it.

Also, if you get a lot of good traffic sources, but the site has poo for content, you get conversion ratios that look like 1:3000 and zero retention.

It really needs to come together.

Also, with webmasters and content, it becomes a question of "giving away the store". If a webmaster has so much great content up that the surfer can "get the job done" then they don't even make it to the signup page. They'll get tons of repeat drive-by fappers and they traffic will do them no good if they have too much content.

I'm going to play the Taoist card...All things must be in balance and harmony...