I was contacted again by this guy (I guess he thought third time would be a charm) and called him out on the scam. He wanted this message to go out on the boards:

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Well then send this back to the message boards for us...We and the
companies that do sell us dvds have been laughing our asses off at the
morons on the boards. They dont even know how badly they have hurt
their own businesses...but I am not going to elaborate more than that,
dont want to give anything away....but its nice to know that now your
company is being added to the list.
If it were a scam I would have changed the name of the company etc.
My buyers are getting a good laugh at the morons on the boards. Get a
clue!
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Umm, Sean, you already have changed the name of your company. Twice.