How Much Is To Much?

[Lee]

getting a member to rebill is WAY WAY WAY less costly than getting a new member to join

You know, i hear people saying that all the time and if you actually think about it for a second, it actually ISNT.

In order to keep a member rebilling.. As you mentioned, you need to give them access to a lot of content.. To many this means having to shoot new exclusive content updates every week... At what, maybe $300 a pop?

How much does it cost to get a member to join a site? If a program owner is using revshare, about $15.

So.. You have a choice between keeping a member rebilling at $300+ a week, or, getting as many new joins at $15 each that you can... If using affiliates... Of course on in-house traffic generating new members costs way less than $15.

Regards,

Lee